Under the umbrella of his Swell Communications...

Under the umbrella of his Swell Communications Manager mantle, my love Johnny Misheff—who, among his many roles, also writes brilliantly for V, The New York Times and ELLE—sent me along a preview of videographer Barnaby Roper’s 3D production for China’s fashion institution MO&Co. Styled by benevolent virtuoso Keegan Singh (Streeters) and edited by my dear friend and fellow Pennsylvania native Nathan Brown (Boyce & Brown), Shu Pei (NEXT) and Liu Wen (Marilyn) dazzle in their spellbinding 11m 44s performance. The full-length 2D premiere will run exclusively on W Magazine’s website through next week, marking MO&Co’s initial entrée into the Western world.