“Artist Quentin Jones was commissioned by Penhaligon’s to create a stop-motion animation exploring the story behind the new gentlemen’s fragrance Sartorial. Filmed at the Norton & Sons shop on Savile Row, the animation features the fragrance’s creator Bertrand Duchaufour. Patrick Grant, the owner of Norton & Sons, also makes a cameo appearance.” —Penhaligon’s

Needless to say, as a longtime devotee of the Penhaligon’s range — artist Blue Logan even illustrated their signature Bluebell fragrance for a Vogue Girl Korea piece chronicling my favorite things in 2009 — I am very very jazzed about Sartorial: Penhaligon’s fresh new fragrance launching today (October 11) featuring the hallmarks of a classic Fougère (think time-honored notes of oakmoss, tonka bean and lavender elegantly harmonized with woods, zonic and metallic effects, leather, violet leaf, honey and spice) all in the spirit of evoking a Savile Row tailor’s atelier.

• More about Penhaligon’s Sartorial launch here