"Artist Quentin Jones was commissioned by Penhaligon’s to create a stop-motion animation exploring the story behind the new gentlemen’s fragrance Sartorial. Filmed at the Norton & Sons shop on Savile Row, the animation features the fragrance’s creator Bertrand Duchaufour. Patrick Grant, the owner of Norton & Sons, also makes a cameo appearance.” —Penhaligon’s
Needless to say, as a longtime devotee of the Penhaligon's range — artist Blue Logan even illustrated their signature Bluebell fragrance for a Vogue Girl Korea piece chronicling my favorite things in 2009 — I am very very jazzed about Sartorial: Penhaligon’s fresh new fragrance launching today (October 11) featuring the hallmarks of a classic Fougère (think time-honored notes of oakmoss, tonka bean and lavender elegantly harmonized with woods, zonic and metallic effects, leather, violet leaf, honey and spice) all in the spirit of evoking a Savile Row tailor’s atelier.
- More about Penhaligon’s Sartorial launch here
As you are probably aware, I have an abiding predilection to all things ISIPCA (Institut supérieur international du parfum, de la cosmétique et de l’aromatique alimentaire) or otherwise appertaining to the process of becoming “a nose”:
- "I started as a photographer and when my mother was really ill she asked me if I can continue her work with her assistant and friend Isabelle Doyen. I did not have the chance to work with my mother but I had my own teacher at home Isabelle. She is teacher at ISIPCA our nose school in Paris. It was quite easy and normal for me to become a perfumer as I always saw my mother working her notes and as it is another way than photography to express your feeling.”
- Camille Goutal, full interview here